Since 1954, Seitz has designed well over 50 different camera models of all kinds. Travel through time and discover a selection of cameras produced at the Seitz factory.

  • It was in 1955...

    A family holiday in Tuscany. Father Hermann Seitz takes pictures for the family album. However, he is not quite happy with the results. If only his relatives and friends back home could see the landscape the way he saw it in reality.

    Back home Hermann Seitz gets to work, focusing on a camera that rotates.

  • First Seitz camera

    Conceived as the first Seitz panorama camera, this compact model featured a 16mm roll film with a 10mm lens. Hermann Seitz used this camera to shoot continuous 360° images from the top of the family car.

  • Second Seitz camera

    Based on the 1955 model, this version also used 16mm roll film. It was equipped with double sized film spools. The exposure times were adjusted by using slits with different widths.

  • Seitz 75mm

    With this new model Seitz expanded the film to 70mm and used a 75mm Schneider lens, allowing a much higher image quality.

  • Seitz 47mm

    Equipped with a 47mm Schneider lens exposing on 120/220 roll film, this new camera created much shorter panoramas. This made the enlargement of the final panorama with existing equipment much easier.

  • Seitz 35mm

    Designed by Seitz and manufactured by Arca-Swiss, this 35mm film camera never went into serial production.

  • Seitz 10mm

    Built in a waterproof case with integrated light, this 10mm camera with 35mm film was used for pipeline inspection. It had two lenses, either for sequential or for stereo image taking.

  • Seitz 18mm with video

    This camera was an upgraded model combining panorama images on 35mm film with video technology for positioning, again used for pipeline inspection.

  • Seitz 24mm

    Equipped with a larger 24mm focal length on 35mm film, this panorama camera scanned the interiors of larger pipeline tubes.

  • Seitz 75mm

    Seitz built again a panorama camera using a 75mm lens and dual use film (70mm and 120/220), designed for high-end image quality.

  • Seitz 28mm

    Especially designed for a customer, this camera used 35mm film and a 28mm Leitz Elmarit lens with shift.

  • SM 24

    The Seitz-Meister camera used a 24mm lens and a 35mm film for tube inspection.

  • Seitz 28mm

    This panorama camera featured a wide-angle 28mm lens and used 35mm film, both conceived for detection of cracks in nuclear power plants.

  • Seitz 75mm camera for NATO / Alpa

    Originally built for NATO, this model was later adopted from Seitz under license by Alpa Pignons S.A. Ballaigues for serial production.

  • Seitz 150 degree camera

    Used for aerial photography, this swing-lens camera used 5 inch film with a 100mm lens for a 150° horizontal field of view.

  • Seitz turntable camera

    The turntable camera - a new macro photography design with rotating turntable and fixed camera to scan the surface of cylindrical objects. This camera was commissioned by Bundeskriminalamt Wiesbaden in Germany.

  • Seitz Prakla 18mm stereo

    Designed for Prakla Seismos - a geodesy company - this panoramic tube camera consisted of an 18mm stereo lens with 35mm film and inbuilt light. It was pumped with pressure to a depth of 3,000 metres to capture images of caves.

  • Seitz 65mm

    With its 65mm lens projecting on 70mm film, this camera was a popular and long-lasting tool for professional photographers and opened a new market for Seitz. This model was later modified to accomodate as well 120/220 film.

  • Panoscope / Roundshot 35-35

    A revolutionary design, using 35mm lens on 35mm film, very compact with external control unit. It was originally marketed under the Panoscope brand. Due to a brand dispute it was later labelled "roundshot" and became a global best-seller.

  • Roundshot 65mm

    Introduced as a successor model of the 1984 version, this panorama camera with 65mm lens was now using 5 inch film with very big spools (15m film length).

  • Roundshot engine camera

    Commissioned for Volkswagen, this compact tube camera with inbuilt light had a diameter of 78mm and was used to inspect engines.

  • Seitz enlarger

    Since the 65mm camera produced very long images on film, Seitz built a special enlarger that could handle this exceptionally long format. It accommodated film up to 100cm long and was a popular equipment in specialised studios in North America and Asia.

  • Seitz Minox

    This model used a 10mm lens and Minox film and was conceived for minimum dimensions. As such it was - and still is - the world's smallest panorama camera.

  • Roundshot Super camera prototype

    Built by request for a customer in Australia, this was the first Seitz camera with interchangeable Sinar large format lenses. It used 5 inch film and allowed both shift and tilt.

  • Seitz 250mm camera for Dornier

    Commissioned by Dornier Friedrichshafen, this model used a 250mm lens and 70mm film. It was used to capture images for flight simulators.

  • Seitz panorama projector

    This 150° projection device with 8 lenses transported 35mm film on a plane to create a multimedia show. It was used at the Schilthorn mountain resort as a tourist attraction.

  • Roundshot Super

    Based on the 1987 prototype, this camera had again interchangeable lenses ranging from 40mm to 500mm. Compared to the previous model, it was much more compact and also allowed new shooting modes such as turntable and linear scans.

  • Roundshot 21-28-35

    This model allowed changing the camera head to use lenses of 21mm, 28mm and 35mm focal length projecting on 35mm film.

  • Roundshot 21mm stereo

    The 21mm stereo was a compact panorama camera using two 21mm Elmarit lenses on 35mm film.

  • Roundshot 35/35

    Introduced as an update of the successful 1985 camera, this new version now had stronger built-in batteries and featured a much reduced external control unit.


  • Roundshot 35mm aerial

    Built on the 1984 Roundshot 35-35, this model had a round shape ideal for aerial photography.

  • Roundshot 65EL

    As a successor model of the Roundshot 65-70, the 65 EL was now equipped with an electronic motor for accurate film transport.

  • Roundshot Super 35

    The Super 35 camera was the first Seitz model which had an integrated control unit and a display. It allowed the attachment of interchangeable Nikon or Leica lenses and used 35mm film. Due to its compact dimensions and advanced software, this model created a big leap in Seitz technology.

  • ALPA 12 prototype

    Having acquired the brand rights of former Alpa Pignons S.A. Ballaigues, Seitz customers Thomas Weber and Ursula Capaul gave life to a new generation of medium format ALPA cameras.

  • Roundshot Super 220 VR

    Seitz transformed the Super 35 camera into a model which allowed the use of medium format 120/220 film and a wide variety of medium and small format lenses. This model was a very versatile device, enabling 360° panorama photography, linear, moving and turntable scans. It became a top selling product.

  • Roundshot Super 70

    With this model Seitz again enhanced image quality, now accomodating 70mm roll film.

  • ALPA 12 WA + SWA

    Two years after the first prototype, ALPA of Switzerland - owned by Thomas Weber + Ursula Capaul - presented their first medium format ALPA 12 WA and SWA cameras.

  • Roundshot Super Digital

    Seitz moved into the digital age by introducing its first digital panorama camera. This model was equipped with a 2,700 pixel linear RGB sensor and was connected to a computer by USB.

  • Roundshot 28-220 Outdoor

    Conceived as a fast and very compact camera, this model featured a 28mm lens and used 120/220 medium format film. It was ideal for hand-held action shots with fast exposure speeds.

  • ALPA 12 ST / SST

    This camera was introduced by ALPA for studio photography for a dual purpose: with film back and ground glass for easier focusing as well as with digital back allowing lateral and vertical shift for stitching.

  • Roundshot 28-220

    Built on the Roundshot 28-220 Outdoor, this extended version also allowed slow exposure speeds and featured an integrated LCD display and extended software.

  • Roundshot VR Drive

    As a first manufacturer Seitz introduced an automated VR robot for panoramic stitching. This first generation of VR Drive used a motor for horizontal movement and automatic triggering of the camera. The vertical movement was done manually by tilting.

  • Roundshot Livecam

    With its 360° webcam technology Seitz entered a new market. A high resolution panorama camera was built into a waterproof case and created high resolution scans every few minutes. The system included the camera, cabling, computer with capture software and built-in webserver.

  • Roundshot Super 60

    Especially designed for the Asian market, this Super camera model contained a software in Chinese and had a finish in gold.

  • ALPA 12 TC

    Reduced to the max! The new ALPA 12 TC - travel compact - had been designed by ALPA for minimum size and weight - ideal for travel photography with film or digital back.

  • Roundshot 90mm

    On special request Seitz manufacturered a last series of cameras using 5 inch film and a 90mm lens.

  • Alpa 12 XY

    Designed by ALPA as a new studio camera, it enabled a maximum shift in both directions (X/Y): vertically 70mm, horizontally 50mm. The camera was a popular tool for high quality reproductions as well as for landscape, automobile and architecture photography.

  • Roundshot Weathercam

    With the first success of the Roundshot Livecam, Seitz complemented this product by adding a weather station.

  • Seitz D3 digital scan back

    Thanks to the development of this new TDI scanning technology, Seitz reestablished its role as a market leader in 360° panoramic photography equipment. The image sensor was manufactured by DALSA exclusively for Seitz, allowed data capture of 300 MB/second and a scanning speed 100x faster than conventional 3-linear CCD scanners. The scan back was interchangeable between the Seitz 6x17 Digital and the Roundshot D3 panorama camera.

  • Seitz 6x17 Digital

    Seitz intoduced the world's first digital 6x17 camera. Equipped with Schneider 90mm, 150mm and 250mm lenses, it created a 160 million pixel image by a one second scan. A tethered tablet computer was used for camera control, image preview and storage.

  • Roundshot D3

    A 360° panorama in only 2 to 3 seconds at full resolution - up to gigapixel! This camera used medium or small format lenses. The camera was also tethered to a tablet PC for image control, image preview and storage.

  • ALPA 12 MAX

    Building on the ALPA 12 XY, ALPA conceived this new camera to allow maximum shift in both vertical (43mm) and horizontal (36mm) dimension. With its extensive shift options and more compact dimensions, the ALPA 12 MAX became a popular camera both for tripod applications or handheld.

  • Roundshot Livecam generation 2

    A new generation of Livecam was born. This new camera used a trilinear RGB sensor ideal for landscape photography with Nikon lenses. Using the same software platform as its sister camera - the Roundshot D3 - this camera was connected by IP within a network to a computer.

  • ALPA 12 STC

    Stitching/Shift Travel Compact - with this formula ALPA set a new benchmark for compact technical cameras, especially for handheld equipment. What was previously only possible in the studio was now a reality for many new applications.

  • Roundshot D2x

    Conceived as a mobile panorama camera, the Roundshot D2x was introduced for 360° VR photography with Nikon lenses. The camera technology was built on the same platform as the Roundshot Livecam while using a Roundshot D3 motor unit.

  • Roundshot VR Drive generation 2

    Seitz introduced the second generation of VR Drive with two motors for horizontal and vertical movement. It was equipped with a touch screen and included various software modes for specific tasks. This allowed not only cylindrical or spherical panoramas, but also object movies, timelapse and video projects as well as 32-bit HDR images - all controlled by the VR Drive.

  • ALPA 12 FPS

    With the introduction of the FPS - Focal Plane Shutter - ALPA opened a completely new chapter in its history. Equipped with an optional shutter and aperture control, this camera allowed not only the use of medium format lenses (also Hasselblad, Mamiya 645), but also of a wide variety of Canon or Nikon lenses. Free choice of lens coupled with free choice of format - only limited by the lens image circle and sensor size.

  • Roundshot VR Drive Metric

    Introduced for the first time to the public in September 2014 at photokina, the VR Drive Metric with FOVEX PanoMaker software captured and stitched a 192 million pixel sphere in RGB or HDR in just 2 to 4 minutes. The Metric used a Canon EOS 6D digital SLR camera together with VR hardware built on the successful VR Drive product. Thanks to system calibration the resulting 180x360° spheres created a geometrically perfect output for 3D measurement projects.

  • Roundshot Livecam Content

    Due to the rapid expansion of the Livecam network, Seitz developed a new Livecam content software consisting of a modern website design in html5, dedicated smartphone + tablet apps (global + customer), screen saver software (global + customer) as well as a completely redesigned backend (CMS) tool.

  • FOVEX Metric

    The VR Drive Metric has been reengineered and is called now FOVEX Metric. Equipped with a Nikon D750 with a 20mm lens this new hardware creates highly accurate 180x360° panoramas for photography and 3D applications. Combined with the new FOVEX PanoMaker + 360s software it enables 3D measurement and the output of 3D models and coloured 3D point clouds.

  • Roundshot Livecam - generation 3

    In its 3rd generation the 360° Livecam is a completely new design. Thanks to an integrated Linux computer with wifi and 3G/4G, fully automatic camera control with tilt and more compact dimensions installation has become very easy. In addition, the optional full-HD video camera enables many new applications.


Image: Livecam Glacier 3000 / Gstaad 3000 AG (glacier3000.roundshot.com)